company logo and a product shot of what they selected, with a brief description of cause and event) is our unique market program that aims to catalyze a culture of positive consumption in India. The campaign encourages individuals, families, corporates to make a choice in favour of ethically made handcrafted products for any gifting occasion – festivals, conferences, employee appreciation or a milestone celebration. The premise of the program is that it is easy to make a (good) difference. Not all of us need to champion a charity, work for a non-profit or volunteer for a cause. We can just be conscious about what we buy and who benefits from it. Starting with the simple act of gifting a ‘good’ product, each one of us has the power to create positive impact.
Here are some examples of the Gift for Good spirit in action: