Gift for Good
Gift for Good is our unique market program that aims to catalyze a culture of positive consumption in India. The campaign encourages individuals, families, corporates to make a choice in favour of ethically made handcrafted products for any gifting occasion – festivals, conferences, employee appreciation or a milestone celebration. The premise of the program is that it is easy to make a (good) difference. Not all of us need to champion a charity, work for a non-profit or volunteer for a cause. We can just be conscious about what we buy and who benefits from it. Starting with the simple act of gifting a ‘good’ product, each one of us has the power to create positive impact.
Here are some examples of the Gift for Good spirit in action:
A special hamper of handmade natural cosmetics (cold pressed soaps, Himlayan oils and scrubs, vetiver loofah, cotton towel and more) for their key stakeholders.
Celebrating a significant milestone for the bank with a symbolic memento for the leadership team
Annual Diwali gifts that symbolize the spirit of entrepreneurship with a focus on women.
A customized gift pack for key stakeholders that brings together crafts from different parts of India – Kutch, UP, Uttarakhand and Pondicherry.
To share festive spirit with the employees, the management team was keen to pick up produce of small marginal farmers.
The PSA of the school felicitated teachers with a signature range of Madhubani inspired notepads and desktop stationery.
Have a unique event where they encourage colleagues to gift each other with small symbolic items to express their appreciation.
Festive gifting in a special customized palm leaf gift box adapted to the brand colours of the bank with fruit candies from Uttarakhand.
Festive gift pack designed by Madhubani artists with a royalty on every pack.
A leading luxury spa brand, special festive range done by a national award winning artisan